Team Toyota Home

Home
Introduction
Market Orientation
Strategic Analysis
Market Segmentation
Competitive Adv.
Operating Decisions
Operating Results
Company Ethics
Leadership
Membership

 

Welcome to the Homepage for the Toyota team. This website outlines the basic analysis and research done by the Toyota team. It is recommended that you refer to this page to serve as a basic outline for the project and its objectives.                                                               

Below is a complete map of the entire project, and the pages associated with it. It's recommended that you view this site in at least a 1024 X 768 resolution inside of Internet Explorer. Each of the white links below is clickable, and brings you to a different section of the project. If you get lost, its important to return here, the home page, to regain your bearings.

We hope you enjoy the experience! - Team Toyota

Project Outline:

Part 1: Introduction
Team Members
Part 2: Toyota Market Orientation
Part 3: Strategic Analysis
Part 3a: Company
I) SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
II) Value Chain
Part 3b: Customers (Buyers)
I) A Conservative Bunch
II) The Buying Process
Part 3c: Competitors
I) Competitive Analysis
II) Porter's 5 Forces
IIa) New Entrants
IIb) Supplier Power
IIc) Industry Competition
IId) Buyer Power
IIe) Threat of Substitutes
Part 3d: Conditions
Demographic
Economic
Political &Environmental *Due to the presence of SUV's in North America, the team elected to merge these two sections
Cultural
Part 4: Market Segmentation
Part 4a: Division Targets
Scion
Toyota
Lexus

 
Part 4b: Target Within Segments *Note: Team focused on Toyota only for segments within this section of the Analysis
The Camry 
The Corolla
The Echo

 

Part 5: Competitive Advantage
Operational Excellence
Product Leadership
Customer Intimacy

 

Part 6: Operating Decisions
Product
Strategy
Innovation
Life Cycle

 

Price * See Competitive Analysis, link takes you there
Promotion
Advertising
Sales and Promotion
Personal Selling
WWW strategy

 

Placement (Distribution)

 

Part 7: Operating Results
Part 8: Company Ethics
Part 9: Leadership